Website Speed Revenue Loss Calculator
Calculate your site revenue loss per second load delay
Provide required values for calculations:
This calculator helps you identify potential marketing budget losses due to slow web page loading times. The industry benchmark is 2.5 seconds. Load times beyond this increase the likelihood of user drop-off.
The following data is important calculate the revenue per visitor. We will automatically fetch the page loading speed from the test result (speed index). Rest must be provided.
What Is the Impact of a Slow Website on Your Business?
A few seconds can significantly impact your business's bottom line when it comes to page loading speed. If your website takes too long to load, potential customers are likely to leave and you may end up loosing revenue.
That's why we decided to calculate the impact of page speed and related metrics on website revenue, especially for sites that earn revenue through ads.
While we're focusing on ad revenue, if your business relies on high-quality leads and large deals, a slow website can be equally devastating.
Here are some examples that illustrate the business impact of site speed:
Formulas used in the calculator:
ELT = PS - TLT
RL = MT x (ELT / 1000) x RPM x (BR / 100)